Funding Your Independent Film
Grants, Investors, and Donations: Make A Movie Without Going Broke
Aug 3, 2009
One of the most difficult parts of pre-production is determining where your funding will come from.
If you aren't independently wealthy yourself, and few of us are, you still have many choices for securing funds.
Securing An Investor
Though certainly an excellent solution for meeting a film's monetary needs, finding a company or individual to invest in your project can be a lengthy process. Inviting potential investors to a presentation, where they will see samples of your work, the plan for your current project, and a breakdown of projected costs can be an efficient way to "sell yourself" to many possible donors at once. For tips on choosing your backers and planning presentations and press packets, see Funding Your Film Through Investors.
Applying For Grants
There are many art grants available, as well as government grants. The key is to find one that is appropriate for your project. Make sure that you meet all of their requirements and then get started on writing proposals.
GrantProposals.com has some great tips for proposal writing, but make sure that you follow all the directions on each application, as they tend to vary.
Holding Fundraisers
Fundraisers are a great, and often fun, way to make money for your film. You can go with the old standbys, like carwashes and donation boxes, but remember that the more creative you are, the more likely you are to draw a crowd and make money.
Fundable, an online fundraising website, may also help you earn money for production costs. It is free to start and if your goal is reached, they only claim 10%.
Throwing a party, with a door charge can also be a great fundraiser, especially if you can think of a fun theme that works with your film, but be sure to find a sponsor to donate food and party supplies beforehand. Parties are also a great way to rouse interest in potential investors, actors, extras and crew. Have a screen showing samples of your work where they will be seen by everyone in attendance.
Donations and Samples
Often, new filmmakers are so focused on monetary donations, they forget about the many practical donations that can be attained with a mere request!
Many companies are willing to donate "samples" in return for a "thank you" in your credits. Try special effects companies, video and film manufacturers and anything else you may need. It never hurts to ask, and all it takes is a quick email.
Local restaurants and merchants may be willing to offer a service in return for a credit or some product placement in your film as well. If you are considering this, it's a good idea to work out an "exchange rate" ahead of time, so that you aren't caught off guard when speaking with the merchant.
Don't forget about copy stores and supply shops. These types of stores are often willing to donate supplies/services or give you a discount if you tell them what you are doing.
Really, the most important thing to remember in the process is to keep trying. You may have to hold 3 or 4 presentation parties before you find your ideal backer/s, but don't give up! Don't get discouraged and remember that every little bit that is donated is that much you won't be donating yourself!
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